Rexel gets Digital Asset Management

Rexel centrally manages video, images and audio files automatically

Rexel is one of the world’s largest electricity wholesaler groups with operations in 26 countries on three continents. In Sweden, it has close to 800 employees in 62 locations and have a turnover of approximately SEK 5 billion (2017). With over 120,000 articles, manual administration around images becomes unsustainable. Rendering and designing of media must where possible be digitalised in order to cover all products.


In several customer-related processes, documents are created with information from several operating systems. These documents also need to contain product images that strengthen customer communications. With an existing Product Information Management (PIM) system, images can be linked to products that reside on for example a website, but the PIM does not meet other business needs, such as  images that need to be included on quotes or similar documents. For the latter to happen, something more is needed. With over 120,000 articles, the manual administration of  images becomes unsustainable. The rendering and design must therefore  be as automatic as possible in order to cover all uses and needs.

OpenText Media Management can control and disseminate all of the company’s digital media resources in a standardised way, increasing security and enabling the right sound, image and text for customers and partners automatically, and in the correct format for the device the recipient uses.


Swedwise supplied and implemented a Digital Asset Management platform (OpenText Media Management) whereby several parts of the graphic production of images are partially or fully automated in a centralised way. In addition, the system can handle sound and moving images for corresponding product on other systems such as the webshop.


Rexel currently has several key business documents that are created through CCM and the OpenText DAM solution with information which is adapted to the current products and the recipient of the document. The entire process from texts and product descriptions with images is created and distributed via several different communication channels automatically.

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