Content is Key. Context is king.

A New approach to Information Management

June 28, 2021 /

It’s just over a year ago since we predicted how the Corona Pandemic would speed up the digitalization efforts of many organisations. One year on, we see that Enterprises still face more data from more sources with increasing governance requirements. Collaboration tools still need to ensure meetings happen smoothly – both internally and externally. Manual handling gaps in processes that slow down effectiveness still exists. And customers still expect that innovation keeps up with their demands.

New ways of thinking about Information Management

Obviously, if organisations want to keep moving forward, they still need to work on getting rid of information silos and provide instant, secure and compliant access to both structured and unstructured data—boosting productivity and reducing risk: futureproofing themselves for whenever the next big challenge comes.

Content is key, Context is king

At the beginning of the crisis, we proposed that businesses that harness their information flows will build “The Information Advantage”. We still believe in this strategy. And the key ingredient to this is content. By integrating your organisation’s various content management platforms, applications and systems into a single source of truth for business content, you achieve information flows that are fast, scalable and reliable.

Imagine if employees no longer need access to every system and application to make informed decisions? If information can be surfaced directly in the system or dashboard they prefer to work in, which allows for the smooth flow of information across departments? Therefore, content services can open the door to all the organisation’s data; enabling you to seamlessly govern, organise, and make it available to people across the enterprise who have permission to access it.

When Content is communicated in the right context you gain the information advantage.

Watch the webinar Content Services Keynote from the latest Opentext world – Manage the Content that Powers Modern Work

Michael Cybala, OpenText VP of Engineering and Dr Marc Diefenbruch, OpenText VP of Product Management, for valuable insight into industry trends, new strategies for success and an overview of OpenText Content Services.

Download the presentation here

Find out more

When it’s time to take your Information Management to the next level, choose a provider that simplifies everyday life while future-proofing processes. We have helped many companies with secure project delivery, satisfied employees, and reduced external consulting needs.

Swedwise is an OpenText partner; the industry leader in Content Services and Extended ECM. OpenText was named a Leader in the Gartner Magic Quadrant 2020 for Content Services Platforms.

For more information on how we can help you optimise your Information Management, please contact sales on +46 70 279 99 71 or