Ensure Brand Consistency in Your Customer Communications
Did you know that the majority of enterprises have no central platform for customer communications?* As a result, it becomes difficult to control branding, style, and messaging across the enterprise. This loss of control over the information lifecycle creates the risk of negatively affecting business processes and profitability.
Such inconsistency is a paradox when organisations invest a lot on branding. Worse still, customers receive unclear, inaccurate or misleading messaging as a result of departments communicating separately with customers.
IT managers are acutely aware of the cost implications. What’s needed is a holistic approach to communications in which IT can create the templates that ensure style consistency, and then empower managers to be able to create and manage marketing messages and campaigns – without the need for IT support.
Enable your Business Managers and free up I.T.
Investing in technology that is designed to add messages to business documents in a smoothly controlled and quality assured process is therefore very beneficial for enterprises: Consistent and relevant interaction with customers leads to higher customer satisfaction, stronger customer relationships and improved customer lifetime value. Moreover, instead of delivering projects, IT can focus on directing projects and ensuring quality and reusability.
Automate Document Processes Without Losing Service Quality
One solution is OpenText Interactive Correspondence. With template-driven technology, it allows business managers to create, manage and fulfill communications themselves – taking a lot of the burden off IT. This way, you can holistically track your communications and ensure consistent branding and messaging.
Case Study: Benders and OpenText StreamServe with Interactive Correspondence
When Scandinavia’s biggest building materials company Benders upgraded their M3-environmment, they decide to incorporate OpenText Interactive Correspondence. By focusing on empowering business managers to take control of marketing messaging within their existing CCM processes, Benders lowered support costs, created better delivery precision and increased loyalty. (Read case study here ).
Personal productivity, Process efficiency, and control
In conclusion, a single enterprise-wide CCM platform, ensures consistency between content and processes to connect the right person and system with the right content– at the right time, and then deliver personalised documents and correspondence to the customer; in the right format and channel of their choosing.
Find out more about how Swedwise can help you do more with your customer communications and the benefits of using OpenText StreamServe with a free professional consultation with one of our specialists.
*Improve Your Enterprise Customer Communications Strategy in Five Vital Steps. White Paper December 2013, Actuate/Infotrends