Turn your regular customer communications into dynamic marketing tools
Did you know that your invoices can be used as a customer retention and sales tool?
Today’s consumers want choice and customization, and expect invoicing to be simple, timely, and accurate. Moreover, the digitalization of your Customer Communication services not only can create more opportunities for data-driven, multi-channel communications, but also influence customer behavior to minimize attrition and maximize upselling/cross-sell opportunities. With Opentext StreamServe as part your Enterprise Information Management (EIM) strategy you can move towards deeper digital engagement.
Better Customer Experiences Drive Competitive Advantage
In order to deliver a seamless end-to-end experience across many touchpoints in a digital-first world, enterprises can do much by improving customer experiences and exceeding their expectations within existing document processes. This approach can also accelerate the time it takes to unlock the benefits of digital transformation.
Case Study Benders: OpenText StreamServe
When Scandinavia’s biggest building materials company Benders upgraded their M3-environmment, they decide to incorporate OpenText Interactive Correspondence – a document composition tool, which utilises OpenText StreamServe technology. By focusing on unlocking the value of their data within their existing CCM processes, Benders lowered support costs, created better delivery precision and increased loyalty (Read more here - in Swedish). This was for the large part achieved by creating a single independent communications layer that already uses established communication channels.
Digitalising your invoices with OpenText StreamServe
By giving your customers a personalized document, and in the medium of their choosing (print, email, web, pdf etc.), your enterprise can similarly deliver better experiences and cross-up-sell offers to retain and grow your customer base.
OpenText StreamServe also makes it easier for marketing managers to create and manage marketing messages and campaigns without the need for I.T. support, which creates shorter lead-times: From a decision on a new campaign message of the production takes just minutes.
In summary, by focusing on meeting and exceeding how customers, employees and partners experience your documents, your company can unlock the true power and value of digital.