Content in Context: Find what you need, when you need it.

Ensure the efficient management, distribution, and use of information across your business with a “content in context” approach.

A foundational principle of good Information Management is making sure information is fit for purpose; both for its primary purpose and potential secondary uses. Furthermore, this includes making sure information is standardised for staff to fully exploit the information, which unlocks even more value for users. So how do you ensure the efficient management, distribution, and use of information continues across your business?

Smooth flow of information across departments

By integrating your organisation’s various content management platforms, applications, and systems in a holistic approach means employees no longer need access to every system and application to make informed decisions. If the information they need is surfaced directly in the system or dashboard they prefer to work in, you allow for the smooth flow of information across departments. For example, SAP content automatically surfaced to Salesforce users based on meta tag connections. This is what we mean by “Content in Context”.

No need to step outside preferred applications

A good example of Content in Context is how the Microsoft Office 365 Suite’s collaborative tools such as Microsoft Teams have recently become essential in our remote working world. By integrating the activities and content created in Teams into the organisation’s central content management program, vital information can then be surfaced through other multiple applications, This helps add or ‘extend value’ to the tools beyond their original use.

Bring better governance to content

This approach of connecting content to the digital business is a cornerstone of the Intelligent and Connected Enterprise. Content Services open the door to all the organisation’s data; enabling you to seamlessly govern, organise and make it available to knowledge workers across the enterprise who have permission to access it. People and processes become more connected and productive, in ways that work for them, while increasing the amount of information that is brought under governance control.

How to connect your digital workplaces with your digital business

The secret to success is in small steps, not giant leaps. Identify a specific challenge or opportunity within a function or process, and partner with a reputable vendor to identify a solution and implement it. Then move on to the next one. Here’s a useful checklist to bear in mind:

Checklist

Here are some things to remember when reviewing how Content Services and Extended ECM can help maximise your business processes:

• Metadata makes the content smarter and offers context. Metadata also allows previously unstructured content to be connected to critical business processes.
• Integrated Content Services with lead business systems allows for easily customisable, role-based experiences that reflect what users need to see—how, when and where they want. Users can now see the whole picture without ever leaving the application or interface with which they are most comfortable.
• Building on an existing ECM platform with extended content services solves productivity issues and extend governance best practices to processes, one step at a time.
• Creating a “single source of truth” makes information available to drive innovation, enhance customer service and reduce risk.

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